Marketers Are Finding Alternatives to Third-Party Cookies

https://blog.capterra.com/third-party-cookies-alternatives/

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Increasing concerns and regulations surrounding consumer privacy have led both Safari and Firefox to block third-party cookies, and they’re set to disappear in Chrome by next year. While this might be considered a big win for consumers, it represents a major roadblock for digital advertising… While advertisers and publishers have long relied on third-party cookies, there are several effective alternatives that they should begin to explore before third-party cookies disappear.

When one door closes, another one opens... They will track you any way they can.