Rod Klingler Rod Klingler
[M]asks are mostly a tool of Risk Communication 101. The theory goes that if the public is given “something to do” they’ll feel empowered and less fearful. That’s not to say that some mask somewhere hasn’t prevented a virus from escaping one person and reaching another. It’s to say that the real magic in the mask is in the illusion that it’s stopping coronavirus from getting out and hurting people. Obviously it’s not.
“At a minimum, you can give people some sense of control by suggesting something they can do,” wrote Dr. Peter Sandman, a crisis communications consultant who often works with government officials. Sandman was the lead lecturer at a pandemic planning conference I attended in 2005 when I worked for the state of Idaho and helped develop the state’s pandemic response plan.
– Let your smile shine free: Disobey McLean’s mandates (Idaho Freedom Foundation)